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Steven Goh

Steven Goh

The Lazy CEO of Accountgram

What Small Wins Look Like

My mantra in product building is to get a small win every day. Iterative successes compound. My small win yesterday was planning the marketing strategy for Accountgram by imagining what a successful marketing outcome looks like for Accountgram, and then working backwards to achieve it. I woke up today with
  • Steven Goh

Steven Goh

27 Feb 2025
1 min read

Ultimate Guide to B2B Collections

As the CEO of Accountgram, a digital B2B debt collection SaaS with 92 collections under my belt since June 2024, I want to provide you with a no-nonsense breakdown of everything I know about B2B collections. I’ll also show you exclusive receipts from a collection made by Atradius, a
  • Steven Goh

Steven Goh

25 Feb 2025
10 min read

Accountgram – B2B Debt Collection with Teeth

The Accountgram method is how I, the CEO of Proxycurl (a 60-employee startup), reduced our SaaS churn from 14% to 3% and grew our bootstrapped company to 8-digits ARR—simply by enforcing contracts and collecting on bad debts. We encounter about 15 contract breaches per month, ranging from $1 to
  • Steven Goh

Steven Goh

25 Feb 2025
1 min read
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